SAFI PHILOSOPHY

Safi Philosophy
SAFI at a glance

  • A leading brand of Wipro Unza (Malaysia) Sdn. Bhd.
  • No.1 HALAL Brand in Malaysia
  • Specific focus on the Malay/Muslim consumers


SAFI is a leading Halal brand which consists of a unique and comprehensive range of skincare, personal care and
toiletry products developed exclusively to meet the needs of modern Muslim women and men. Made with the finest natural ingredients that confirm to Syarak requirements and certified HALAL by a stringent independent body –
JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM), SAFI is firmly steeped in Muslims traditions with products that are alcohol and gelatin-free.

SAFI is manufactured in ISO and “Good Manufacturing Practice” (GMP) certified production facilities. SAFI endeavors to provide the best quality products to meet the growing needs of our consumers. To ensure product quality, consistency and flexibility of supply, SAFI is manufactured 100% in factories located in Malaysia. All SAFI's products conform to international standards including Federal Drug Authority (FDA), European Economic Community (EEC)/COLIPA, British Pharmacopoeia (BP), Cosmetics, Toiletries & Fragrance Association (CTFA).

SAFI products are available nationwide in all major pharmacies, supermarkets and hypermarkets. Our well trained beauty advisors are also available at specific outlets to assist you.

With the tagline Selamat dan Suci, which means “Safe and Pure”, as the driving force behind the brand, SAFI ensures that its products are stringently developed to care for the well-being of its consumers, made from high quality ingredients and safe to be used by you and your whole family.

SAFI. Safe and Pure.